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What Is the Best Way to Invest in Gold For The Long Term: Bullion Or Jewellery

June 2, 2025

AU Bullion

Mastering the Fundamentals

Gold jewellery: Earrings, necklaces, bracelets, and rings are all examples of precious jewellery made of gold. To improve the durability and aesthetic appeal of jewellery made from 14K, 18K, or 22K gold, alloying is performed.

A Bullion of Gold: Both coins and bars made of 24K gold bullion are 99.9 per cent pure. The purpose of these items is not to be worn but rather to be invested in and stored. Most common types of bullion include:

  • Gold bars weighing one gram to one kilogram or more
  • Gold coins are mostly of 1 ounce.

Putting Jewellery and Gold Next to Each Other

  1. Most jewellery isn't made of pure gold. Most 18K gold is made up of gold (75%), while the other 25% is made up of other metals. Therefore, its melt value is lower than the gold spot price. There isn't much difference between the price of gold and the price of bullion gold, which is 99.9% pure gold.
  2. A lot of things, like design, branding, and selling costs, make jewellery more expensive. There are times when these premiums are 30 to 100 times more valuable than gold. Bullion prices, especially for coins, are usually between 2% and 10%, but it depends on the type of coin.
  3. The sales of gold jewellery are difficult to accomplish. The resale value of the item is determined by the amount of gold it contains, not by the design, and it may take some time to find a buyer who is willing to pay a reasonable price. Bullion dealers like AU Bullion, banks, and private investors are all able to purchase gold bullion with relative ease. More specifically, the market is liquid for gold coins weighing 1 ounce.
  4. Keeping jewellery at home and wearing it makes it more likely to be lost, stolen, or damaged. If you have valuable collections, you might need to get insurance. Gold bullion is kept safe in vaults and safety deposit boxes.
  5. A lot of families share the cultural and sentimental value of gold jewellery. It is passed down from one generation to the next at weddings and religious events. Bullion is not valuable because it is a good investment.

Bullion made of gold is the best way to ensure your investments are safe and help you achieve your long-term goals. Based on your long-term goals, AU Bullion can help you make a choice.

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